Team:
Jiayi Jiang, Xinru Wen
Service Design

Pratt Ride

Empowering Pratt Institute's Community with Sustainable Mobility Solutions

Duration

2 Months

Tools

Figma, Google Forms, Google Docs, Adobe illustrator

My Role

User Research, Observational Studies, Service Blueprint,
Designing Co-creation workshops,  UI Mockups, Prototyping

Overview

To encourage biking over driving among students, faculty, and the local community, it plans to enhance bike services to its Brooklyn and Manhattan campuses. This initiative aims to address transportation needs uniquely tailored to each campus location, promoting eco-friendly commuting methods. The strategy includes positive reinforcement through incentives to boost participation and align with Pratt's commitment to environmental responsibility.

Project Goals
Our mobile app for the Pratt Institute community simplifies and enhances biking between its Brooklyn and Manhattan campuses. The app supports a docked bike-share system with designated parking, promoting sustainable transportation and fostering a healthy, environmentally conscious community. It features
  • Group ride
  • Rewards program
  • Real-time bike availability
  • Route planning
  • Maintenance requests

    The Big Question to be answered
    How might we enhance safety, reduce costs, and foster community engagement in the implementation of sustainable mobility solutions for Pratt Institute?
    Identifying the Stakeholders
    How we Got There
    Sprint 1
    • Secondary Research
    • Surveys
    • Concept Generation
    • Persona
    • User Journey
    Sprint 2
    • Secondary Research
    • Interviews
    • Blueprinting
    • Concept Exploration
    • Prototyping
    Sprint 3
    • Concept Iteration
    • UX/UI Design
    • Prototyping
    • User Testing

    ‍

    Research
    Existing Bike Share Models in New York
      Citi Bike System
      Extensive network of docking stations, integration with public transit, seamless multimodal transportation experience
      Lime and Jump E-Bikes
      Dockless electric bike-sharing systems offer increased flexibility and accessibility, have regulatory challenges
      Adaptive Bike Share Programs
      Achilles International Provides specially designed bikes for individuals with disabilities or limited mobility
      Survey Insights
      What are users saying?
      ‍
      90%
      User mention cost savings motivate them to use bike share service
      70%
      User prefer a docked bike-share system
      80%
      User want seamless transition between biking and MTA transit routes
      User Behavior and Motivation
      With the persona and user journey, we could identify the pain points that the students faced with the bike service process. This aided us in finding opportunities within the service to make changes for a better experience. 
      ‍
      Analysis
      What are we gonna focus on?
        Safety
        Ensures their safety, including well-maintained vehicles, safe riding routes, etc. They may also be concerned about the safety of bike parking locations to avoid the risk of theft or damage.
        Community
        Seeking opportunities for community building and social interaction through organized group rides
        Costs Down
        Preferring low-cost or free access to bikes, especially considering their status as students or faculty members with limited budgets.
        Ideation
        Brainstorming our concepts
        Safety Routes
        Parking Area
        Concept iteration

        We change the emergency button from App to the SOS button on the bike:

        We change our service from self ride to the group ride:

        Technology exploration
        Blueprint iteration
        How it Works
        Refining Concept
        Key Screens
        Prototype
        Link

        Conclusion

        Projected Impact:

        • Ensuring secure bike parking locations can help mitigate the risk of theft or damage to bikes, enhancing overall safety for riders.
        • Organized group rides provide opportunities for students and faculty to connect and interact outside of academic settings, fostering a sense of community and belonging on campus.
        • Offering low-cost or free access to bikes acknowledges the financial constraints students and faculty face, making the bike service more accessible to a wider range of users.

        My Learnings:

        • This experience emphasized the importance of involving diverse stakeholders to gain a comprehensive understanding of the context and needs surrounding the bike service.
        • Through user testing and feedback, I gained insights into users' preferences, concerns, and behaviors regarding group bike services. This understanding helped me learn that the sense of campus community can improved through shared activities. This understanding helps me tailor future service designs to better meet user needs.

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